For all the natural curly girls of African American descent, Shea Moisture Hair & Skin care line has be the ultimate holy grail. Curly girls everywhere boast about how wonderful the line is for natural hair. I know usually when there is a sale at my local walgreens, their products seem to fly off the shelves. Well I have a strong feeling that those times are going to change.
Shea Moisture has started a campaign called #EVERYBODYGETSLOVE. In this campaign there has been a series of 3 different videos that has been released. The series started out strong with woman of color, then with every new video that was released. More woman that did not represent African decent has been inserted. While African American woman were being gazed out.
Since their #EVERYBODYGETSLOVE campaign has begun, a new commercial has been released for the natural hair care giant. That’s when problems started to arise. Unlike the campaign videos, there were not one woman who represented for the woman of color natural hair community. Not one kinky or course hair texture in sight. Where were all of the curly brown girls who have raved about this product? Where were all of the multi colored brown girls who’ve helped to make this product a staple within the natural, African American community?
The few that represented the product during the course of the campaign were replaced. They were replaced by woman none of us could relate to. Is that not strange? The truth of the matter is, woman of color were the ones who stood behind and boasted for years how wonderful this product was. And when it came time to put face(s) behind the brand on a broader level, woman of color were nowhere to be seen.
Since the release of the brand new commercial, woman have taken to social media to blast the hair care giant. There are even talks of boycotting at this point. Now some other nationalities are wondering “What’s the big deal?” I don’t think the issue is that they chose woman of other walks of life to represent their product. We are not naive enough to think nor believe that we are the only ones who uses this product.
The issue is that Shea Moisture has completely forgot about us. We have been their core supporters for so long. Pushing their product within our community, and pretty much making them a household name. Within the natural hair community. So to make a commerical ad, that excludes us. Is like a slap in the face.
Shea Moisture did release a statement.
Apparently, Shea Moisture is trying to restore their relationship within the African American community. At this point I am unsure that Shea Moisture can dig themselves out of the hole that they have dug for themselves. Their relationship with the African American community will never be the same. Could they fix this problem? I am sure they could try, but will it be acceptable after the damage has already been done?
What are your thoughts? Do you intend to still supporting Shea Moisture Skin & Hair products? Or will you be searching for a new alternative, leaving this line to sit and collect dust on your local beauty supply store shelves?